Viral local challenge SaaS
Turn your town into the campaign.
Launch prize-backed challenges that bring people through your door—and turn every contestant into a local content creator.
Built for independent businesses, community groups, and local sponsors.
This week
Can you beat the $100 small-town challenge?
What to expect
Real campaigns. Honest expectations.
No invented reach
We report participation and content as it happens—never vanity forecasts dressed up as results.
Local by design
Every format begins with your town, your customers, and a reason for people to walk through the door.
The local loop
Attention that compounds instead of disappearing.
Your business supplies the spark. The community creates the story, shares it, and invites the next contestant in.
The loop
Challenge → video → shares → contestants → visits → the next challenge
- 01
Pick a challenge worth sharing
Turn a prize, signature product, or local rivalry into a clear weekly challenge people immediately understand.
- 02
Invite the town to compete
Contestants visit your business, complete the challenge, and film their attempt for the social channels they already use.
- 03
Track the local ripple
See participation, submitted content, and campaign momentum without guessing whether a boosted post worked.
Formats that feel native
“Only in this town” moments people actually want to film.
Your customers become the media channel.
Monthly plans
Start on your street. Grow across town.
Prize funding and paid media are separate, so you always know what goes toward the platform and what goes toward the campaign.
Starter
For one local business testing its first recurring challenge.
$99 / month
- One active monthly challenge
- Challenge brief and rules template
- Contestant submission flow
- Basic campaign recap
Local Legend
For businesses ready to stay visible week after week.
$249 / month
- Up to four monthly challenges
- Campaign planning support
- Featured local challenge placement
- Participation and content tracking
- Reusable social promotion kit
Town Takeover
For multi-location brands and community-wide campaigns.
$499 / month
- Unlimited scheduled challenges
- Business-versus-business formats
- Multi-location campaign support
- Priority planning and reporting
- Sponsor-ready campaign assets
Sponsored and community-wide campaigns are quoted separately, typically from $500 to $5,000.
Good to know
Questions before the first challenge
Make some local noise
Give your town something worth sharing.
Bring the business and the prize. homegrown co helps turn them into a challenge that creates visits, videos, and a reason to come back next week.